The summer of 2011 is proving to be an even hotter year for frozen yogurt franchises, economic downturn notwithstanding. Take a walk throughout the countless shopping centers and strip malls nationwide and you can find a brand new frozen yogurt shop.
The fad, or perhaps we should say its second coming, came from the region of Southern California. As a number of recognized frozen yogurt brands turned out successful such as Pinkberry and Red Mango, numerous frozen yogurt franchise chances have cropped up; and, ever since 2007, they have been steadily growing. Individuals have seen their particular interest in the product and envisioned of different means for this to convert into cash.
Altogether, that’s a lot of frozen yogurt franchises. How many individual frozen yogurt retailers that arepresent might leave recent investors with some sleepless nights. However, perhaps the reality that the frozen dessert market has turned into a $12 billion enterprise-a large percentage of this is brought about by the frozen yogurt-might offer some ease and comfort.
In the most current research studies, it has been found out that franchises have begun steering away from the well-known “designer” frozen yogurt franchise models of the Pinkberrys and Red Mangoes of this business and moving toward the self-serve sorts. Besides the relatively expensive cost involved in franchising, the goods are usually more expensive as well.
Nowadays, even with the level of popularity of frozen yogurt desserts, at $5-$7, consumers will keep away. Or, with the chance of pumping their own serving, get charged by weight (any where from 30-50 cents an ounce-approximately $3 for any cup or occasionally much less), and still would be able to get similar kinds of toppings, they would forgo the flamboyant décor and the brand name in a heartbeat.
Self-serve frozen yogurt franchises really don’t mean staff-free. It just means much less staff. It would be better to keep a smart number of staffers to ensure that hygiene issues do not crop up and order is maintained. This is taken as one important point wherein a franchise’s business design will possibly see shareholders through or not.
While it stands, competitors are tough. The frozen yogurt franchise organization is thriving and everyone wants a bit. Only time will state who would be left standing up.
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